Fragrance Inspiration
Our fragrances are formulated capturing current olfactive and global trends, comprehending the competitive landscape, targeting a broad demographic, and navigating different regulatory features. The fragrances are broken down into collections based on current consumer trends.
GLOW UP
Incorporating precious ingredient and popular perfume accords into hair care fragrances for a luxurious, fresh and memorable experience.
HAIR TO SOUL
Capitalizing on the power of scents and the magic of essential oils, these fragrances release wellness power for peace of mind & healthy hair.
BY THE GARDEN
Inspired by natural wonders, these fragrances highlight freshly picked botanicals delivering an authentic nature impression.
FRUIT FREN-Z
Answering the Gen Z craze for fun, bright and vibrant moments, these fragrances play with the nectarous nuances found in succulent fruits.
Important Symbols
100% natural fragrance following ISO16128 or ISO9235 standards
Fragrance made with 100% biodegradable ingredient or biodegradability rate in %
Fragrance containing upcycled ingredients
Fragrance targeted to Gen-Z
Fragrance with longer lasting properties
Fragrance containing essential oils with mood boosting benefits
WHAT IS IT?
Upcycling involves the transformation of by- products, waste materials, or unwanted products into new materials of superior quality and enhanced environmental value.
Our fragrances have integrated upcycled ingredients into the raw material palette allowing salons to select hand crafted, eco-conscious fragrances.
CITRUS Essential Oils are derived from the food industry waste. Citrus pulp is used in juice and other food manufacturing. The wasted rind and peel are used to make essential oil through the cold expression extraction.
CEDAR & GUAIAC WOOD Essential Oils are made from wood chips, waste of the wood industry where wooden materials are used in construction or furniture making. The wood chips are distilled to obtain the essential oil.
WHAT IS IT?
Biodegradability is the process by which carbon based substances are broken down by living organisms, ultimately to inorganic end products (water or carbon) and biomass.
Our Fragrances have incorporated into their formulation system, the biodegradability information on each of the raw materials used, allowing salons to choose from a selection of planet friendly fragrances with a high biodegradability rate.
WHAT IS IT?
Natural ingredients are ingredients that are coming from nature and have not been human-made (synthetic ingredient). They include essential oils, absolutes, resins and natural molecules.
FORMULATION WITH NATURALS
Natural raw ingredients are key elements in our perfumers’ palette. Our conventional fragrances are a balanced blend combining natural and safe synthetic ingredients.
Our 100% natural fragrances are formulated with natural raw materials only and follow ISO standards (ISO19138 and ISO9235).
CERTIFICATION
ECOCERT and COSMOS certifiable fragrances following current guideline.
GLOW UP COLLECTION
HAIR TO SOUL COLLECTION
BY THE GARDEN COLLECTION
FRUIT FREN-Z COLLECTION
